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Regional Marketing Manager, LATAM

Company: FLIR Systems
Location: Wilsonville
Posted on: December 5, 2019

Job Description:

At FLIR, we have a simple but ambitious mission: to develop market-leading thermal and sensing technologies which enhance everyday life. From saving energy, to saving lives FLIR is making a real difference in our world. Our products are used in a wide array of situations to rescue people in danger, detect criminals, conserve energy, navigate safely, provide security around the globe, and protect our environment. We are looking for individuals who thrive on making an impact and want the excitement of being on a team that wins. Job_Description This challenging position will provide primary marketing support in our growing Commercial, Industrial, and Detection and Surveillance markets in LATAM. The Regional Marketing Manager, LATAM works closely with the Director of Marketing, EMEA, APAC, LATAM, and the Vertical Marketing and Regional Sales Teams of each FLIR division to prepare and execute marketing plans on time and within budget. These activities span the entire spectrum of the marketing mix including content strategy, translation and localization, trade shows, online content, demand generation, SEM, retargeting, marketing automation, paid and earned media planning, activations, promotions and channel marketing support. The Regional Marketing Manager, LATAM will have the responsibility of managing the individual marketing budgets and plans for each respective business division, reporting back to the Vertical Marketing and Sales Organizations on a monthly basis. He or she will also have supervisory responsibilities of the region relationships with freelancers and marketing agencies The Regional Marketing Manager, LATAM reports to the Director of Marketing, EMEA, APAC, LATAM in Wilsonville, Oregon, USA. Detailed_Description Trade Shows (includes: Events, Seminars and Webinars * Research market opportunity, discuss with sales team, and prepare trade show plans for Vertical Marketing Teams * Coordinate planned trade shows with local agents and sales teams as the local trade show manager (Filling forms for organizer, decide booth designs and organize demo equipment, attendee and localized brochure, POS and video etc ) * Take responsibility for trade show set up * Coordinate trade show marketing activities, such as PR, invitations or advertising * Coordinate pre-show and post show eBlast * Prepare fact sheet and post show reports for each and submit to vertical marketing and sales teams * Check competitor s activities and report if there is anything to be shared Advertisement Print/Digital * Conduct market research and figure out the best media to be used * Prepare advertising plans for each division within the defined budget and propose to Vertical Marketing Teams * Negotiate and get the best offer from local agent * Keep up to date advertisement schedule and plans * Translate and localize advertisements * Track all ad placements and report results to respective Vertical Marketing and Sales Teams PPC/SEA * Work closely with the Digital Marketing Manager to develop division specific campaigns * Propose the best keywords, descriptions or campaigns for each division Public Relations * Communicate with local agent and execute PR activities following Director of Marketing Communications guidance * Pitch a variety of PR activities to magazines, TV, and other social media channels * Coordinate demo unit rental Website * Localize content and keep website updated * Understand the structure and work closely with the Demand Generation Team to generate leads Localization * Translate and localize marketing materials, such as brochures, leaflets, POS, videos and web contents * Understand market/product terminology and how to best translate * Work closely with the Corporate Creative Team to ensure all brand standards are maintained * Manage local translation agencies * Create additional materials as needed that meet the needs of the local market Distributor Support * Coordinate with sales and distribution to provide necessary materials to support planned sales promotions * Share marketing materials with distribution and encourage them to use FLIR branded marketing materials * Support sponsorships of any distribution activities Report/Budget * Prepare Weekly/Monthly reports to the Vertical Marketing and Sales Teams * Coordinate payment with local finance team Other marketing duties as assigned by the Director of Marketing, EMEA, APAC, LATAM Requirements Bachelor s Degree in Marketing, Communications, or related field, or equivalent on the job experience required Proven work experience in foreign companies Understanding for CRM (customer relationship management) Experience in project work (concept to completion) where projects are completed with accuracy and minimal guidance Proficient in Microsoft Office (Word, Excel, PowerPoint) Ability to work in a technical and multi-culture environment Able to work independently and respect deadlines Ability to interact with a wide group of people inside and outside of the organization, good communication ability and team spirit Responsible, dedicated, fast learner Must fluently speak and write English, Spanish and Portuguese Must be available to travel, to Mexico and or Brazil, up to 30% of the time FLIR and all of our employees are committed to conducting business with the highest ethical standards. We require all employees to comply with all applicable laws, regulations, rules and regulatory orders. Our reputation for honesty, integrity and high ethics is as important to us as our reputation for making innovative sensing solutions. FLIR is an equal opportunity employer.

Keywords: FLIR Systems, Portland , Regional Marketing Manager, LATAM, Advertising , Wilsonville, Oregon

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