Senior Marketing Manager

Company: Acme Valley Ice Cream
Location: Portland
Posted on: February 26, 2021

Job Description:

Location: Seattle or Bellingham, WA or Portland, OR based. About us:Acme Valley Ice Cream began in the back of a donut shop in Acme, WA. The ice cream was such a hit that it became a focus of the business. We are making ice cream the way it always was meant to be made - from scratch - the right way (we make and bake our own brownies, roast our own pecans and walnuts, and make our own bases for the ice creams from scratch). No air is injected into our cartons, so that we deliver Pure Joy in every spoonful. Our product is unique in the category with a taffy like texture that clings to the tongue. We have grown from a Bellingham business, to distribution in 6 states in 2021, activation of two national distributors, with rapid growth expectations for the future.Job Description:As the Senior Marketing Manager, you will play a critical role in developing and managing the marketing efforts for Acme Valley Ice Cream. For this role, we are looking for someone who is both a natural leader and very hands-on. We are envisioning a driven individual and team-player who has in-depth knowledge in CPG and the natural/premium food segment, and has a passion for orchestrating marketing efforts in an innovative and collaborative way at unprecedented levels. This role supports the CEO and is key in setting strategic priorities to hit both short and long-term growth goals. Success measures for this key role:* Increase brand positioning, awareness, and equity by thoroughly understanding and integrating consumers' insights.* Develop objectives and requirements for marketing success; informs key metrics for aligned objectives across channels and platforms.* Can mine consumer data to understand current trends leading to innovative products that drive incremental sales in current and new categories.* Strategically cooperate with Sales by developing collaborative trade plans that lead to stronger retailer partnerships and increased share of category.* The right individual will ensure Brand Vision turns into solid execution.Essential Duties and Responsibilities:* Build and manage key strategic retail marketing partnerships including but not limited to:--Haggen, Met Market, PCC, WFM Kroger, Safeway/Albertsons, New Seasons, etc.* Develop social media strategy, messaging, content, calendar, and SEO activities.* Enhance website messaging and interaction with subscribers.* Strategy and management of customer facing experiences (demos, trade shows, public events) and activities.* Strategy and management of events calendar to enhance in store promotional activities.* Creation and management of brand content/assets* Development of micro influencer programs in targeted markets* Responsible for monthly forecasts and accountable for monthly sales goals.* Analyzes brand, category and item trends for data driven insights and identify growth opportunities.* Manage of marketing budget.* Ensure marketing execution for product launches.* Work with leadership to build an annual marketing plan.* Manage and participate in industry trade shows, consumer facing activities, and customer showsQualifications:* Minimum seven years' experience in a marketing capacity within the CPG industry - preferred frozen food experience.* Experience with both start up and with traditional companies a plus* Bachelor's degree or equivalent* Working knowledge and understanding of Nielsen/IRI/SPINS syndicated data.* Proven ability to create high quality, customer-facing materials* Organized, self-motivated team player with the ability to prioritize business needs and opportunities* Ability to manage numerous, deadline-driven projects simultaneously.* Computer skills including MS Office programs such as Outlook, Word, PowerPoint, Excel as well as visual software* Strong interpersonal skills and strong written and verbal communication skills* Strong background directly with retailer marketing programs* Knowledge of the Consumer Product Goods Industry required.* 15%-25% travel requirement

Keywords: Acme Valley Ice Cream, Portland , Senior Marketing Manager, Advertising , Portland, Oregon