Senior Marketing Manager
Company: Acme Valley Ice Cream
Location: Portland
Posted on: February 26, 2021
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Job Description:
Location: Seattle or Bellingham, WA or Portland, OR based. About
us:Acme Valley Ice Cream began in the back of a donut shop in Acme,
WA. The ice cream was such a hit that it became a focus of the
business. We are making ice cream the way it always was meant to be
made - from scratch - the right way (we make and bake our own
brownies, roast our own pecans and walnuts, and make our own bases
for the ice creams from scratch). No air is injected into our
cartons, so that we deliver Pure Joy in every spoonful. Our product
is unique in the category with a taffy like texture that clings to
the tongue. We have grown from a Bellingham business, to
distribution in 6 states in 2021, activation of two national
distributors, with rapid growth expectations for the future.Job
Description:As the Senior Marketing Manager, you will play a
critical role in developing and managing the marketing efforts for
Acme Valley Ice Cream. For this role, we are looking for someone
who is both a natural leader and very hands-on. We are envisioning
a driven individual and team-player who has in-depth knowledge in
CPG and the natural/premium food segment, and has a passion for
orchestrating marketing efforts in an innovative and collaborative
way at unprecedented levels. This role supports the CEO and is key
in setting strategic priorities to hit both short and long-term
growth goals. Success measures for this key role:* Increase brand
positioning, awareness, and equity by thoroughly understanding and
integrating consumers' insights.* Develop objectives and
requirements for marketing success; informs key metrics for aligned
objectives across channels and platforms.* Can mine consumer data
to understand current trends leading to innovative products that
drive incremental sales in current and new categories.*
Strategically cooperate with Sales by developing collaborative
trade plans that lead to stronger retailer partnerships and
increased share of category.* The right individual will ensure
Brand Vision turns into solid execution.Essential Duties and
Responsibilities:* Build and manage key strategic retail marketing
partnerships including but not limited to:--Haggen, Met Market,
PCC, WFM Kroger, Safeway/Albertsons, New Seasons, etc.* Develop
social media strategy, messaging, content, calendar, and SEO
activities.* Enhance website messaging and interaction with
subscribers.* Strategy and management of customer facing
experiences (demos, trade shows, public events) and activities.*
Strategy and management of events calendar to enhance in store
promotional activities.* Creation and management of brand
content/assets* Development of micro influencer programs in
targeted markets* Responsible for monthly forecasts and accountable
for monthly sales goals.* Analyzes brand, category and item trends
for data driven insights and identify growth opportunities.* Manage
of marketing budget.* Ensure marketing execution for product
launches.* Work with leadership to build an annual marketing plan.*
Manage and participate in industry trade shows, consumer facing
activities, and customer showsQualifications:* Minimum seven years'
experience in a marketing capacity within the CPG industry -
preferred frozen food experience.* Experience with both start up
and with traditional companies a plus* Bachelor's degree or
equivalent* Working knowledge and understanding of
Nielsen/IRI/SPINS syndicated data.* Proven ability to create high
quality, customer-facing materials* Organized, self-motivated team
player with the ability to prioritize business needs and
opportunities* Ability to manage numerous, deadline-driven projects
simultaneously.* Computer skills including MS Office programs such
as Outlook, Word, PowerPoint, Excel as well as visual software*
Strong interpersonal skills and strong written and verbal
communication skills* Strong background directly with retailer
marketing programs* Knowledge of the Consumer Product Goods
Industry required.* 15%-25% travel requirement
Keywords: Acme Valley Ice Cream, Portland , Senior Marketing Manager, Advertising , Portland, Oregon
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