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Digital Marketing Specialist

Company: Chalice Brands Ltd.
Location: Portland
Posted on: November 23, 2021

Job Description:

Company ProfileChalice Brands Ltd. ("Chalice"-- -) is a premier consumer-driven cannabis company specializing in production, processing, wholesale, distribution, and retail, with twelve dispensaries in Portland, Oregon. The Company is committed to developing a dynamic portfolio built around the recognized brands of Chalice Farms, with a focus on health and wellness. Markets served to include Oregon, California, and Nevada. Chalice Brands Ltd. is a publicly-traded company with shares listed on the Canadian Securities Exchange ("CSE"-- -) under the trading symbol "CHAL.CN"-- - as well as the OTCQB under the trading symbol "CHALF"-- -.Position ProfileThe Digital Marketing Specialist will support the Marketing Department with ongoing project management, online and in-store marketing content brand development, vendor management, and overall marketing projects for Chalice Brands Ltd.Essential Duties & ResponsibilitiesCommunication between all departments, to ensure alignment across teamsProject management across creative and brand teams to ensure all tasks are completed on timeCreate all story content across Chalice Brands Ltd InstagramCanva, User-generated content, reshares, etc.PM Creative Director imagery selection and handoff to copywriterAbility to create a copy in instances where copywriter is unavailableAbility to create IG grids and content when the creative director is unavailableOwn all trending hashtag research and use for each campaignSchedule all Instagram posts through HubspotRespond to all comments, DMs, and other inquiriesOwn website copy, imagery, and content selectionUpdate weekly specials page daily to reflect all current offeringsCreation and analysis of all pop-up campaigns to push sales and trafficOwn relationship with texting platform account managersCreate all text message content for weekly texts (4-7 texts/week)Report back on the success of campaigns and suggest special changes based on ROIWork with Head of Retail to align on texting, ensure texts are being received and user experienceStrategize on re-engaging "cold customers"-- - and win-back campaignsOwn all e-mail creation and scheduling from Chalice BrandsImage selection, programming, and A/B testingProject manage copywriter to ensure all content has been written for the monthOwn monthly Investor marketing e-mail and scheduling from Chalice Investor E-mailMonthly wrap-up content and marketing content overviewSupervisory ResponsibilitiesThis position has no supervisory responsibilitiesQualificationsMaster's degree in Marketing or related field preferred Bachelors requiredMinimum of 3 years experience in marketing; social media and digital marketing experience required Project Management experience highly desiredExposure to the Cannabis field preferredWillingness to work with remote teamsExperience with: Microsoft Suite, Adobe Suite, Photoshop, Instagram, Facebook, Active CampaignValid OLCC Marijuana Worker Permit or ability to obtain prior to beginning work at the company CompetenciesDisplays High Integrity and HonestyDemonstrates Technical and Professional ExpertiseDrives for ResultsDevelops OthersCollaboration and TeamworkPractices Self DevelopmentSolves Problems and Analyzes IssuesChampions ChangevUTLXCHOc7

Keywords: Chalice Brands Ltd., Portland , Digital Marketing Specialist, Advertising , Portland, Oregon

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