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Marketing Campaign Manager - Strategist

Company: ADPEARANCE HOLDINGS LLC
Location: Portland
Posted on: January 15, 2022

Job Description:

About UsFoureyes-- is a rapidly-growing software company based in Portland, Oregon. We're on track to become the leading sales intelligence platform, and we need great people to get there. We are currently looking to add a Lead Generation Manager to the marketing team. Curious? Good, because we're looking for a candidate that can spot an opportunity and move to capture it. Based on your experience, you know that there are no silver bullets in sales. That's the problem Foureyes chases every day for our customers -- building software that helps them close more deals by finding, capturing, and prioritizing prospects for sales. And it's the problem that the Campaign Manager will chase, day-in and day-out -- building campaigns and programs that move our audience through their buying journey, and down the Foureyes marketing and sales funnel. The TeamThe marketing department is a small team dedicated to doing good work that achieves results and celebrating successes together. The PositionAs the Campaign Manager you will be responsible for building and executing efforts that generate and capture audience demand throughout the buying journey. This includes leading the end-to-end delivery (and reporting) of audience-centric marketing engines, including recurring campaigns and other always-on programs that ultimately help drive leads to sales. This includes, but is not limited to:Develop, manage, execute, and optimize campaigns and programs that align to approved overarching strategic marketing direction. This will include both generating demand and acquiring net new leads.Build integrated plans by identifying the proper mix of needed assets, channels, nurture, and audience targeting/segmentation strategies and tactics per campaign and program.Identify and manage execution against different channel tactics such as email, LinkedIn, Facebook, SEM, display, native ad platforms, direct mail and others. This includes determining the targeting, formats, creative, and spend budgets.Work with the content team to identify existing or request new assets and copy such as blogs, infographics, landing pages, social posts, email and other formats.Determine and support development of measurement strategy and define campaign success criteria and KPIs; report regularly on performance, including key insights that fuel opportunities for optimizations. Become a subject matter expert of where and how our target audience engages and with which types of information and formats.Design, deliver, and execute briefs for strategic delivery plans and content needsOversee projects to ensure on-time completion, quality of work, and in accordance with business goals.Identify and test into new ideas and opportunitiesBuild a strong partnership with sales (and other stakeholders) that influence and evangelize strategies You are an ideal candidate if:You have a demonstrated track record of developing, building, evolving, and maintaining demand gen and/or lead gen marketing systems. You love to build, manage, and evangelize strategies and programs.You have experience running or managing paid media campaigns and email marketing programs, including audience targeting/segmentation and allocating ad spend across tactics.You have strong communication skills. You are comfortable and clear talking with people at all levels to explain what, why, and how you're doing something. You thrive in fast-paced environments, possess the grit to push through obstacles, and are ready to roll up your sleeves wherever needed.Your ego takes a backseat. You are committed to the outcome and believe in partnership on behalf of the result, not the glory. You have the ability to earn the trust of stakeholders, partners, and leaders. Education & Experience:Bachelor's Degree or equivalent work experience5+ years experience in related roleBonus points for SaaS experience, as well as knowing enough about Pardot, Salesforce, and HTML Why Foureyes?A commitment to providing a diverse and inclusive workplaceA team culture that prioritizes people over politics and forward-progress over egosA creative, fast-paced, high growth environment Competitive salary and benefits, 401k matching, and commuter/cell phone benefitsGenerous PTO days - in addition to paid holidaysCareer growth and learning opportunities to add new skills to your resume Diversity, Equity & InclusionAt Foureyes, we believe your ability to build, think creatively, and solve problems is best accessed when you have the freedom to be yourself. Inclusion is not a nice-to-have; it is a must-have. The bedrock of an inclusive culture is our ability to celebrate and harness the unique perspectives our diversity provides in the building process. While an org structure exists to provide clarity around how ideas get communicated, we are all equal as coworkers, and we are committed to careful and continued introspection around how to best be an equitable, fair, and inclusive workplace that celebrates you for being you. Equal Opportunity Employer:As an Equal Opportunity Employer, Adpearance and Foureyes are dedicated to providing a diverse and inclusive workplace, which includes unbiased recruiting, hiring, and employment practices. Applicants and employees are treated with respect, and provided opportunities - free of discrimination of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital or parenting status. Sponsorship:Foureyes is not currently sponsoring work visas for this role. Authorization to work in the U.S. is required to be considered. PI154489276

Keywords: ADPEARANCE HOLDINGS LLC, Portland , Marketing Campaign Manager - Strategist, Advertising , Portland, Oregon

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