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Brand Strategist (Agency/Advertising) - (Remote USA)

Company: Esme Learning
Location: Portland
Posted on: January 16, 2022

Job Description:

Who We Are

Esme Learning is transforming the future of digital learning through AI. Leveraging over 15 years of cognitive research, Esme Learning courses deliver an immersive and collaborative executive learning experience with some of the best universities in the world.

Each course blends high-production-quality video, live simulations, interactive media, and small group exercises with top learning design principles. Through Esme Learning's rapidly growing portfolio of courses, executives gain technical skills and learn business best practices from experts across a wide range of frontier fields, including fintech, cybersecurity, health ventures and spacetech.

Who We're Looking For

We are looking for a Brand Strategist with a strong background in advertising agency briefings to provide compelling direction across various marketing channels, products and brands. This role will also influence our editorial content calendar and should have experience with writing briefs for or creative team to create long and short form content in digital form including considerations such as digital content optimization, SEO and link building.

Key Responsibilities Ability to pull together presentation slides for the business development team
Ability to extract insights from product marketing and research materials
Ability to write creative briefs for creative team
Ability to research, brief creative, and edit long-form and short-form posts with considerations for grammar, syntax, readability, and SEO
Keyword research
SERP analysis
Strategic content development
Content optimization
Link building
Keyword ranking analysis
Manage a comprehensive editorial calendar across newsletter, social, blog and other customer touchpoints
Author website/app, email, prospectus, and packaging content as necessary
Capable of hunting down information to answer any strategic question blocking creative work from moving forward

Requirements
At least 4 - 6+ years of relevant agency experience
Proven success in writing briefs with clarity
Experience understanding professional B2B audiences (banks, regulators, consultants, lawyers) a strong plus
Deeply influential - Can make fintech and AI appealing and exciting to busy audiences
A way with words. Short. To the point. Clear. Focused. Descriptive. Inspire action
Experience learning about segments of audiences, and tailoring content to each
Exceptional interpersonal and cross-functional collaboration skills, openness to feedback
Demonstrated success delivering multiple projects while balancing competing priorities with tight deadlines in a fast-paced environment; capacity to manage the priorities of multiple stakeholders in a complex and fast-moving environment
Bonus points if you've got experience working at an early-stage startup in a similar role

Benefits
Health Insurance including vision and dental
401K
Stock options
Education Benefit to study WHATEVER course you want online
Unlimited PTO
Working with, and growing with an amazing team, in a high growth startup to transform online education

Esme Learning is an Equal Opportunity/Affirmative Action Employer

Keywords: Esme Learning, Portland , Brand Strategist (Agency/Advertising) - (Remote USA), Advertising , Portland, Oregon

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