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Senior Media Strategist

Company: Laundry Service
Location: Portland
Posted on: January 16, 2022

Job Description:

Laundry Service is a full-service marketing agency helping brands create meaningful roles in culture, with an emphasis on lifestyle, sports, music, tech and entertainment. The agency handles strategy, creative, production, influencer management and media buying in-house, with a focus on social and digital media. Laundry Service has been named to AdAge's A-List four times, and recognized as one of FastCo's most innovative companies. Laundry Service also operates Cycle, a sister company focused on influencer marketing and premium branded content.

Laundry Service is part of Wasserman, a global brand marketing and talent management agency. Learn more at www.247laundryservice.com and at www.TeamWass.com

Laundry Service is currently seeking a Senior Media Strategist to plan and manage paid media campaigns for a lifestyle brand. The ideal candidate is a paid social expert who thrives in fast paced, data driven environments. The role will report to the Senior Director of Paid Media and will be collaborating with the client on a day-to-day basis. Ideal candidate has deep knowledge of and passion for social media and the paid distribution landscape and is comfortable with analytics, insight, and measurement.

RESPONSIBILITIES

+ Manage paid distribution of full-funnel advertising campaigns, with an emphasis on Paid Social

+ Execute campaigns across a variety of platforms, including Facebook, Instagram, YouTube, Twitter, Snapchat and TikTok

+ Lead client relationships in paid media conversations and collaborate with other internal department at Laundry Service to ensure creative requests and campaign learnings get incorporated into successive campaigns

+ Deliver client and internal facing reporting and campaign insights requests on a regular and/or ad-hoc basis

+ Oversee day-to-day creative and copy optimizations (A/B tests) within social media

+ Work with internal media teams to ensure full, on-time, and efficient delivery of paid campaigns

+ Communication with external teams when necessary, including social vendors and partners

+ Implement best practices for social and audience targeting with oversight from Director of Paid Strategy

Requirements

+ 4-5 years professional experience working in paid social at a brand, publisher, agency, or similar

+ Demonstrated proficiency in planning, managing and executing self-service paid social campaigns across multiple platforms including but not limited to Facebook Business Manager, Twitter Ads Manager, Google Ads, Snapchat Ads Manager

+ Well-rounded experience in developing holistic media plans, with the ability to speak to how paid social fits within an overall media strategy

+ In-depth knowledge of paid social fundamentals including targeting options and critical dimensions for measuring success (i.e.: device, demographics, etc.)

+ Experience managing campaign budgets over +$1M

+ Strong knowledge of the existing paid social landscape and enthusiasm for discovering new, emerging platforms or capabilities that increase efficiencies and engagement

+ Strong analytical skills with the ability to comfortably translate large data sets into actionable takeaways and insights

+ Exceptional attention to detail and organizational skills

+ Strong verbal and written communication skills (experience with client-facing communication a big plus)

Benefits

Competitive salary, unlimited PTO, 401(k) and much more!

Keywords: Laundry Service, Portland , Senior Media Strategist, Advertising , Portland, Oregon

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