Marketing Analyst

Company: Extensis
Location: Portland
Posted on: May 15, 2022

Job Description:

Working At Extensis // Looking for an established organization with a collaborative and diverse culture that promotes a healthy work/life balance and encourages curiosity and innovation? Look no further. Our Core Values guide our commitment to success through teamwork, accountability, humility and customer focus, and we're looking for people who share these values to contribute to and share in our success. If this resonates with you, keep reading! About this Role // The Marketing Analyst is a critical role responsible for providing data-driven insights and measurement solutions that guide optimization and investment decisions. You will be responsible for collecting, analyzing, and reporting on data related to the marketing funnel, customer lifecycle progression, prospective/existing customer behavior, website performance, messaging efficiency and campaign effectiveness. You will also provide reporting on all customer and prospect-facing marketing communications, working closely with various cross-functional partners to drive campaign performance through various marketing programs. You will be responsible for analyzing all marketing initiatives that are critical to customer acquisition, retention, and the overall success of our company. Qualified candidates must have a strong understanding of digital marketing principles, demonstrate familiarity with measurement concepts, B2B customer analytics, integrating and presenting data, and articulating data-driven recommendations that help shape our business strategies. What You'll Do // You'll be responsible for developing strong working relationships with internal stakeholders to understand business issues, key performance indicators, strategies, and plans and then design, develop, and produce reporting and dashboards to support those plans. Additional responsibilities will include:

• Establish key metrics, create review cycle, and provide insights on customer intelligence
• Provide actionable customer & campaign insights to recommend A/B tests, UX/UI enhancements, conversion rate improvements for a best-in-class buying experience
• Research the market to identify trends and implement best practices for customer acquisition, retention, and growth
• Mine Google Analytics and other data sources for insights to improve site performance, conversions, audience targeting and identify new areas of opportunity
• Assist Product & Sales Teams by analyzing customer journey through the purchase funnel; identifying gaps and opportunities to optimize the customer experience
• Provide analysis of the product trial experience, affiliate marketing performance, email communication efficiency and the cart/checkout experience
• Work with website developers to implement new tracking tools and ensure they are working properly on an ongoing basis What You Bring // In addition to a positive attitude, a desire to learn and a passion for what you do, the ideal candidate will also have the following:
  • 3+ years of digital web analytics and social media platform experience
  • Familiarity with ad tracking parameters and principles and digital media measurement
  • Marketing and B2B business model experience
  • Ability to derive actionable insights from data and effectively guide decision-making
  • Proficiency in Google Analytics, Google Data Studio, Google Ads & Ad Manager, and Microsoft Excel
  • Clear understanding of how PPC and SEO implementation works
  • Proficiency in building visually appealing dashboards to effectively instrument and measure the success of multi-channel marketing campaigns
  • Excellent written and oral communication skills and ability to communicate effectively with cross functional teams
  • Ability to work independently while prioritizing multiple projects and tasks
  • Strong organizational, collaboration, and presentation skills
  • Experience with Salesforce and/or Marketo preferred What We Offer // We take pride in offering a culture that is friendly, fun, diverse and inclusive. In addition to competitive compensation and a rich benefits package, we also offer generous PTO allowance, 11 paid holidays per year, a 401(k) Plan with Employer Match, education reimbursement, access to professional and personal development programs, on-site fitness facility (at our Portland office) and paid time off to volunteer to the cause of your choice. We actively promote the importance of balance and wellness, with programs offered throughout the year to support the health of our people. We are honored to be named the #1 Healthiest Employer in Oregon in 2020 and #2 in 2021! PI174552485

Keywords: Extensis, Portland , Marketing Analyst, Advertising , Portland, Oregon