Go-To-Market Product Marketing Manager
Company: Cambia Health Solutions, Inc
Location: Portland
Posted on: April 19, 2024
Job Description:
Go-To-Market Product Marketing ManagerOpen to residents of OR,
WA, ID and UT (remote or hybrid depending on location within the 4
states) Primary Job PurposeProduct Go-To-Market Manager I
facilitates end-to-end go-to-market activities for new health plan
product rollouts and existing product sustainment. Supports
products for various brands, lines of business, and state-based
markets. Serves as the intersection between the Product Development
team and internal/external partners, stakeholders, and support
staff in areas such as Marketing, Strategic Communications, and
Sales. Responsible for effectively communicating the features,
benefits and unique selling proposition of products and services to
achieve targeted department goals.Directly supports membership
acquisition and retention goals through developing and/or executing
effective product sales strategy and tactics, channel management
and support, product training and the ongoing management and
coordination of retention and communication touch points across
each market.Preferred Key Experience:
- Familiarity with Federal Employee Program (FEP) or
Medicare
- Experience with health plan, delivery, or producer/broker side
would be desired
- Product management/development
- Data analysisGeneral Functions and Outcomes
- Works closely with Product Managers to understand and
effectively communicate the features, benefits, and unique selling
proposition of products and services.
- Coordinates the development of marketing collateral, sales
support materials, internal sales trainings and external
presentations to brokers, employer groups, consultants and others
with the goal of accurate representation both internally and
externally.
- Maintains and tracks product resource materials to ensure
accuracy and timeliness of information to Sales, Marketing,
Customer Service and other internal departments as well as tracking
content on our public websites for Producers, Employers and
Members.
- Supports ongoing product marketing and communication
sustainment throughout the product lifecycle.Minimum Requirements
- Demonstrated business aptitude and general understanding of the
healthcare, health insurance, and/or employee benefits
industry.
- Knowledge of product marketing/go-to-market principles and
track record of creating successful product marketing/go-to-market
communications, campaigns, and/or strategies that balance consumer
needs, business goals, and relevant constraints.
- Strong written and verbal communication skills, with
demonstrated experience in crafting concise, relevant and
compelling communications in a variety of formats for diverse
audiences, including executive-level documents and
presentations.
- Effective project management skills including planning,
organizing and administration of multi-functional work
responsibilities. Proven ability to manage multiple, diverse and/or
complex projects and deadlines.
- Ability to work within diverse cross-functional teams and/or
operate independently to navigate highly complex and sensitive
organizational issues with diplomacy and persuasiveness.
- Demonstrated proficiency with MS Office products (specifically
PowerPoint) and other corporate software as required.Normally to be
proficient in the competencies listed aboveProduct Go-To-Market
Manager I: BA/BS in Marketing, Communications, Business
Administration or relevant field, plus 5 years of experience in
marketing, marketing communications, sales, field support, or
product management with 1-2 years of experience in healthcare or
insurance industry; or an equivalent combination of education and
experience.
Keywords: Cambia Health Solutions, Inc, Portland , Go-To-Market Product Marketing Manager, Advertising , Portland, Oregon
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