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Director, Thought Leadership - Content Strategy Lead

Company: CarMax
Location: Portland
Posted on: February 16, 2020

Job Description:

We're looking for a candidate to fill this position in an exciting company.

  • Establish scalable content strategy programs aligned with the Thought Leadership (TL) Center's vision and purpose, in collaboration with the Editorial Board, Marketing, research, design, and leaders across the firm
  • Work with the Editorial Board, TL Lead and Chief Editor to establish and articulate the organization's editorial vision/calendar and ensure that content is aligned
  • Operate with research team, editors, writers and marketers to deliver compelling market-facing "stories", supported by data and aligned with business goals
  • Work closely with cross functional marketing teams to brainstorm content ideas for different target audiences, mine data, and develop editorial calendars to ensure regular content delivery cadence for various channels
  • Establish a research program that will serve as the foundation for the firm's TL Content Strategy; work with both internal KPMG teams and/or 3rd parties, presenting the research in new insights and white space where KPMG can position itself in a relevant and differentiated way
  • Directly manage two research professionals, provide oversight and direction for their priorities, workload and overall quality of their work products
    • Minimum ten years combined experience in research and strategy, thought leadership, editorial management, research design or marketing communications; preferably in a professional services environment
    • Bachelor's degree from an accredited college or university; advanced degree preferred
    • Strong knowledge in the development and successful execution of content strategies that articulate audience and user needs and are mapped to business priorities or service offering; demonstrated success crafting stories and publishing content in a variety of formats across a range of channels is preferred
    • Possesses skills to generate hypotheses with a sense of urgency, develop corresponding research designs and oversee their execution; ability to use effective communication techniques to obtain buy-in from sponsors and assimilate large amounts of data into understandable and concise presentations is preferred
    • Executive relationship manager and trusted, strategic adviser with a proven ability to collaborate and manage expectations of senior business leaders is preferred

Keywords: CarMax, Portland , Director, Thought Leadership - Content Strategy Lead, Executive , Portland, Oregon

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