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Senior Brand Manager

Company: Aerotek
Location: Portland
Posted on: February 25, 2021

Job Description:

Seeking a Brand Management professional for Columbia SportswearPay: $45-$55/hr DOEDuration: 6 Month ContractExperience from the sportswear industry highly preferred. Job descriptionTheSr. Brand Manager of Global Mediais responsible for bringing the Columbia brand to life for our global consumer. You will do this by creating a strategic and cohesive mix of paid media that meets the consumer where they are and connects them with our products and stories.In this role you will need to think like our consumer. That means understanding how they consume, share and engage with brand media on and across platforms and touchpoints, and then building media plans that deliver for the brand and the business.This is a highly collaborative role that will work across the marketing organization as well as our cross-functional partners. You will work with the Brand Marketing leadership team to set and extend seasonal strategy and stories.While this role is on the brand team, it will have also have direct ownership of media for the US.ResponsibilitiesChampion and steward the Columbia brand externally and internally in all decisions and consumer facing content/experiences/channels.Translate the global brand strategy and seasonal brand plans into actionable, channel-right media strategy and plans.Create media plans that support and extend our brand stories across the consumer journey (awareness, consideration, purchase, loyalty,advocacy).Ownership of media strategyMedia Agency managementSupport with media buying best practicesMedia alignment facilitator, connecting efforts where sensibleAdopt and adapt global media strategy for the US market ensuring team needs.Work closely with media agency partner on path-to-purchasemedia strategy, planning, and execution.Collaborate with North America Director of Marketing to develop advertising and marketing strategies for US market.Manage all global and North America media programs to ensure budget planning/allocation/tracking, media planning/execution, media measurement metrics (data & analytics), online tracking, forecasting & reporting on resultsReview, critique, and approve all media briefs and plans.Create and maintain Global and US media calendars that track the development and execution of all key seasonal marketing projects. Own, manage, and foster relationships with media agency as well as key media partners and vendors. Act as point of contact and middle-person for all category and channel leads.Ensure proper media tracking and reporting in partnership with all internal teams to deliver a better understanding of consumer media behavior.Stay up to date on latest media trends and share broadly and acting as the organizations media expert.Innovate and push the brand's use of media forwardRequirements

  • 5+ years of brand media experience.
  • College degree required, advanced degree a bonus but not required.
  • Experience with media planning and buying
  • Strong media fluency in strategy, content, paid media ,analytics, and platforms. About Aerotek:We know that a company's success starts with its employees. We also know that an individual's success starts with the right career opportunity. As a Best of Staffing Client and Talent leader, Aerotek's people-focused approach yields competitive advantage for our clients and rewarding careers for our contract employees. Since 1983, Aerotek has grown to become a leader in recruiting and staffing services. With more than 250 non-franchised offices, Aerotek's 8,000 internal employees serve more than 300,000 contract employees and 18,000 clients every year. Aerotek is an Allegis Group company, the global leader in talent solutions. Learn more at Aerotek.com.The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Keywords: Aerotek, Portland , Senior Brand Manager, Executive , Portland, Oregon

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