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Web Optimization Manager

Company: AQUENT
Location: Portland
Posted on: May 6, 2021

Job Description:

A cybersecurity software company is looking for a Web Optimization Manager to join the team on a full-time basis. This role is 100% remote but candidates must be able to work Pacific Time hours.

RESPONSIBILITIES:

  • Responsible for system administration, system architecture, and configuration of the website's CMS, including blog.
  • Manage and continuously improve SEO and conversion rate optimization (CRO).
  • Define KPIs for the site's content strategy, ensuring the collection of relevant data.
  • Leverage web analytics and customer data to monitor site performance against the digital marketing goals.
  • Establish processes and conduct content audits to improve content quality, relevance, and accuracy.
    MUST-HAVES:
    • Minimum 3-5+ years of web management and optimization with a proven track record of improving conversion rates of websites.
    • Experience working with enterprise class CMS tools (Sitecore experience is a plus) OR experience administering an org's CMS. e.g. Adobe Experience Manager, Drupal, Wordpress, or Hubspot.
    • Advanced knowledge of search engine marketing (SEM) and SEO principles and best practices.
    • Should have done personalization before on a CMS. Localization experience is a nice to have.
    • Experience editing and managing blogs.
    • Working knowledge of HTML and CSS (Vanilla JavaScript is a plus).
    • Strong background in Google Analytics is required in order to properly set goals and track against objectives.
    • Experience planning and implementing website redesign projects.
    • Familiarity with agile software development.
    • Experience with Google optimize, Sitecore personalization, Pendo, and Xcentium Flex. Associated topics: chief program officer, cpo, manage, manager, management, monitor, product manager, project manager, relationship manager, task

Keywords: AQUENT, Portland , Web Optimization Manager, Executive , Portland, Oregon

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