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Sr. Marketing Manager - (In-house for Creative Agency)

Company: Sparkloft Media
Location: Portland
Posted on: January 16, 2022

Job Description:

We are a social-first creative agency with a team of 50+ in Portland, Atlanta, Washington DC, Miami and Boulder. Our passion is bringing innovative and engaging social media-led campaigns to our clients around the world. We are currently looking to expand our and are looking for a Senior Marketing Manager who will be responsible for telling the stories of our thinking, our campaigns, our clients and our highly talented team members.

Here are the details:

Primary Job Description:

The Senior Marketing Manager is responsible for developing the marketing and communications strategy (incl. website, content for social channels, blog, digital marketing, paid social & paid digital etc.) for the agency, managing strategic partnerships, developing and implementing strategies for award submissions as well as supporting business development efforts (research, proposals, pitches etc.).

Essential Duties and Responsibilities:

  • Develop comprehensive strategic marketing programs for the agency as well as specific verticals / products (e.g. travel, CPG, healthcare etc.)
  • Develop marketing and communication materials (website, digital, social etc.)
  • Develop relevant, compelling sales materials (e.g. pitch decks, case studies, videos etc.)
  • Ensure social media channels are relevant, on brand and demonstrate thought-leadership
  • In collaboration with executive leadership, set agency agenda and goals for creating more recognition through awards that demonstrate agency's focus on creativity and innovative thinking
  • Own and manage the process to get the agency national and international recognition through award submissions
  • Support business development team efforts
  • Identify relevant business trends and facilitate product development with account and creative teams to provide relevant services and solutions
  • Identify and develop strategic partnerships with other agencies and vendors

    Experience and other Skill Requirements:
    • Bachelor's degree from a four-year college or university in a related field of study or equivalent combination of education and experience
    • 6+ years of marketing experience, preferably with an agency
    • Proven background in digital marketing and social media marketing and advertising on platforms like Facebook, Instagram, Twitter & LinkedIn
    • Experience in managing email marketing programs (ideally in Mailchimp)
    • Experience in managing website development projects
    • Deep understanding of social media and new business analysis tools and techniques
    • A proven history of building relationships and out-of-the-box campaigns with strategic partners
    • A proven innovative and creative approach to marketing
    • Keen interest in understanding the latest technology and social trends (e.g. NFTs and Metaverse)
    • Expert communication skills, both written and verbal
    • High attention to detail and ability in managing multiple projects simultaneously.
    • Hunger and persistence in driving results; an analytic eye to evaluating return on investment

      Requirements for all Sparkloft Media Positions:
      • Care more: exceptional customer service skills
      • Curiosity: a high level of interest in constantly learning new things
      • Problem solving: ability to identify and understand problems and willingness to solve them
      • Sensitivity: a high level of awareness for the needs of colleagues, clients and the Sparkloft Media business
      • Entrepreneurial spirit: a mindset that embraces critical questioning, innovation and continuous improvement
      • A global perspective and understanding of different cultures (ideally obtained through lots of travel)
      • The absolute willingness to occasionally work nights, weekends or holidays (social media never sleeps)

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Keywords: Sparkloft Media, Portland , Sr. Marketing Manager - (In-house for Creative Agency), Executive , Portland, Oregon

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