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Director, owned eCommerce, Gerber

Company: Fiskars Group
Location: Portland
Posted on: September 21, 2023

Job Description:

NAME: PLAY_SESSIONPROVIDER: WorkdayPURPOSE: Essential for the website to function Director, owned eCommerce, Gerber page is loaded Director, owned eCommerce, Gerber Apply remote type Hybrid locations Portland time type Full time posted on Posted 2 Days Ago job requisition id JR-5125 At Fiskars Group we are unified and driven by our common purpose: pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday!Job purposeIn this role you will have end-to-end responsibility for the Gerber direct eCommerce business as we look to scale with speed and equip more consumers with their outdoor adventure ready gear. You will manage both direct and indirect teams and will be working closely with your eCom team and other functions such as Brand Marketing, Customer Service, IT, Supply Chain, Product and more. This is a critical senior level role as our brand continues to expand our footprint and drive a deeper connection with consumers. This is a Coach/Player role as you'll be expected to both set and execute the strategy with support from your direct and indirect teams. You will be in our office in Portland, OR and be -part of our hybrid working model (office/remote).Key Responsibilities

  • Overall business responsibility (P&L) of the Gerber direct eCom business, driving and accelerating the sales and profitability in select markets with primary focus on the US.
  • Creating and executing a long-term strategic vision for Gerber direct eCom business and translating the strategy into objectives and priorities for the team
  • Leading team operations with focus on the entire consumer shopping journey: from attract to convert to fulfilment and engagement
  • Creating annual operating calendars that balance needs of brand, commercial and other priorities as deemed necessary by leadership
  • Plan and execute with cross category functions (in a matrix) -to drive sales, profit and world class customer experiences. Lead collaboration efforts between Brand Marketing, Product, IT, Supply Chain, Customer Service and more.
  • Collaborate with Brand Marketing to create full funnel targeted campaigns and promotions that drive traffic and conversions while ensuring consistent messaging and an integrated consumer experience across channels. This includes but is not limited to paid media, email, SEO and other channels
  • Own the product merchandising assortment strategy for direct eCom
  • Drive the promotional calendar in line with financial targets for the year
  • Oversee the UX / UI aspects of the platform, ensuring a seamless and intuitive shopping journey aimed at improving conversion, AOV and retention
  • Create and implement initiatives to foster customer loyalty and increase customer lifetime value
  • Utilize data-driven insights to make informed decisions and adjust strategies based on market trends, consumer behavior and performance metrics
  • Create and share holistic performance dashboards that encompass complete picture of the health of our direct eCom business
  • Creating a strong eCom culture within the company and act as a change-agent and influencer at Gerber to drive eCom development.KPIs and Targets
    • Net Sales, Gross Margin, Gross Profit and EBIT
    • Cost to Serve
    • Customer Service ratings
    • ROAS
    • Retention
    • Conversion, AOV
    • Lifetime value
    • Consumer database expansion
    • Team / culture ratingsBusiness impact, (e.g. budget, volumes, revenues, direct/indirect responsibility; strategic, tactical, operational)
      • Responsible for full direct eCom P&L
      • Responsible for team (direct and indirect) culture via internal measurement tools
      • Responsible for both strategy setting and tactical executionSkills, knowledge and experience
        • Successful eCom experience in a senior role, proven track record of growing eCom both in terms of revenue, profit and operational efficiency
        • Good overall understanding of all aspects of eCom operations: digital marketing, store operations, supply chain and building engagement and long term customer loyalty
        • Successful experience delivering top line revenue growth through operational excellence in core growth levers including but not limited to: Driving new audiences at target ROAS or CAC through paid and non-paid channels (Shopping, social etc), building and optimizing consumer purchase journeys to increase add to cart, checkout completion and increasing LTV through digital engagement
        • Demonstrated track record of achieving results in a fast-paced, growth focused environment and ability to work with agility and evolving priorities
        • A good combination of long-term strategic thinking and ability to execute
        • Proven track record of building and cultivating high performing teams and leading in a matrix environment / hybrid work model
        • First-hand experience on change management required to transform from traditional to digital business
        • Experience in working in a global set up: excellent written and spoken English. Fluency in other languages always a plus
        • Strong financial acumen and overall business understandingCharacteristics About you You might be the person we are looking for if you have a results oriented mindset with drive, curiosity, hunger and enthusiasm to meet the set targets. You are also a strong team player who builds trust with people across the organization, communicates effectively and most of all is hands on and gets things done.Your working style is both proactive, independent, and responsible and you always follow through and complete tasks without any loose ends.To succeed in the role, you need to have high collaboration skills and a genuine interested in supporting and coaching the team. You have the will to try new ways of working, i.e. turn problems into solutions and opportunities for improvement, drive change and carry out effective change initiatives.About Gerber GearFounded in 1939 and based in Portland, Oregon, Gerber is an outdoor brand dedicated to creating problem-solving tools that allow you to adventure with confidence. With expertise, longevity, and a storied history that few in the industry can match, Gerber is equipped with a deep understanding of how to create gear that consumers want and need. Gerber's commitment to quality is steadfast, and all products are backed by the Gerber Guarantee, a limited lifetime warranty.About Fiskars GroupEstablished in 1649 as an ironworks, Fiskars has grown to be a leading consumer goods company. Today, Fiskars serves people around the world with a brand portfolio of globally recognized brands including Fiskars, Gerber, Iittala, Royal Copenhagen, Waterford, and Wedgwood. We are building a family of iconic lifestyle brands with the vision to create a positive, lasting impact on our quality of life.Last day of application:2023-10-26*****At Fiskars Group, we value providing benefits that matter to you and cater to our diverse global workforce, no matter where you are in the world. While benefits may vary based on location, here are some of the incredible offerings you can expect when joining our team:Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.Health and Wellness: Your well-being matters to us and we want to help you achieve it. We offer well-being focused programs (funds for wellness activities; gym, yoga classes, etc.) and health insurance plans including medical, dental, and vision so you can take care of yourself and your loved ones.Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life. We currently offer hybrid work arrangements where possible.Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives, and learning resources, we empower our employees to reach their full potential.Future Planning: We care about your future. We offer retirement contribution matching providing you with financial security in your post-work years.Employee Support: Life happens, and we're here to support you. We currently offer paid sick leave, paid parental leave (for both birthing and non-birthing parent) and employee assistance programs and resources to address local needs, offering confidential counseling, financial guidance, and other valuable support services.Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued. We offer bonus incentives, and profit sharing.Vested Interest: Through our Employee Share Purchase Plan (ESPP), you have the opportunity to invest in Fiskars Group and become a proud co-owner, sharing in the success and growth of the company.Employee Discounts: We want to ensure our team members make each day extraordinary with use of our products and offer product discounts across our brands.Please note that specific benefits may vary based on local regulations, market conditions, and other factors. We are committed to providing competitive and meaningful benefits to our employees in every market we operate.*****Fiskars Group is the global home of design-driven brands for indoor and outdoor living. Our brands include Fiskars, Gerber, Iittala, Royal Copenhagen, Moomin by Arabia, Waterford, and Wedgwood. Our brands are present in more than 100 countries and we have more than 350 own stores. We have 7,000 employees and our global net sales in 2022 were EUR 1.2 billion. We are driven by our common purpose: Pioneering design to make the everyday extraordinary. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth. -Read more: fiskarsgroup.com US Legal Disclaimer: Fiskars Group is an equal opportunity employer. We believe diversity in our workforce is essential to a successful business. We condemn any form of racism and discrimination. -We support and stand with those who speak out and seek justice. We strive to be a diverse and collaborative environment. If you are an individual with a disability and need assistance applying for employment, please let us know by emailing applicants@fiskars.com . It may take up to one business day for a response. More information about Equal Employment Opportunity can be fo und here a nd Pay Transparency can be foun d here . 0:00 -/ - 0:23 About Fiskars Group Pioneering design to make the everyday extraordinary
          Fiskars Group (FSKRS, Nasdaq Helsinki) is the global home of design-driven brands for indoor and outdoor living. Our brands include Fiskars, Gerber, Iittala, Royal Copenhagen, Moomin by Arabia, Waterford, and Wedgwood. Our brands are present in more than 100 countries and we have more than 350 own stores. We have 7,000 employees and our global net sales in 2022 were EUR 1.2 billion. We are driven by our common purpose: Pioneering design to make the everyday extraordinary. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth. Read more: fiskarsgroup.co m Fiskars Group - Pioneering design to make the everyday extraordinary 0:00 -/ - 0:17

Keywords: Fiskars Group, Portland , Director, owned eCommerce, Gerber, Executive , Portland, Oregon

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