Sr. Product Line Manager, Lifestyle - HOKA Footwear

Company: Deckers Brands
Location: Portland
Posted on: June 2, 2025

Job Description:

Sr. Product Line Manager, Lifestyle - HOKA Footwear page is loadedSr. Product Line Manager, Lifestyle - HOKA FootwearApply remote type In Office locations Portland, Oregon time type Full time posted on Posted Yesterday job requisition id 18392At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.Job Title:Sr. Product Line Manager - Lifestyle

Reports to:Director of Product, Lifestyle

Location: Portland, ORThe Role
As the HOKA Senior Product Line Manager - Lifestyle, you will be the pacesetter for the Lifestyle Footwear team at HOKA. Your aim will be to deliver best-in-class, disruptive, and consumer-centric products. You will join and invigorate an inspired product team, curating and managing key Lifestyle products through an authentic HOKA lens. Your passion for product and deep understanding of the Lifestyle landscape will be balanced with an analytical, diplomatic, and collaborative approach.Your Impact

• Demonstrate a deep understanding of the lifestyle market and varied lifestyle consumers.
• Identify market potential, establish pricing and market strategies, estimate potential sales, and manage mature products through phase-out.
• Manage multiple projects per season, leading by example through clear communication, expedient decision-making, and accountability for accuracy.
• Drive and strategize global range; research and initiate new product opportunities, and interpret market trends as they relate to the HOKA brand.
• Work alongside the Director of Product to execute strategy using inputs from consumer insights, sales history, and market research.
• Collaborate with product design/development and costing to achieve set objectives in MFP for the season.
• Compile seasonal product briefs and line plans for the category, including price, margin, SKU count, and all major meeting milestones.
• Act as a key contact between sales, marketing, merchandising, product design, and global product development.
• Curate presentation materials and present content with confidence at milestone meetings.
• Spearhead preparation for key milestone meetings, working in collaboration with the PLM team, Product Coordinator, and others to build compelling and accurate presentations.
• Achieve personal/project goals as laid out in our strategic plan and hit appointed KPI targets.
• Ensure data accuracy, accountability, and approval in product line management systems.
• Own, lead, and drive key project initiatives with confidence based on pre-agreed approach with Director of Product.
• Build strong cross-functional relationships with merchandising, demand planning, and more to facilitate on-time and on-cost product launches.
• Lead product process developments, team dynamics, and future planning.
• Travel frequently, up to 25% of the time.
• Review and approve seasonal catalog and marketing material for Performance related entries.We celebrate diversity-of your background, your experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.Who You Are
  • 5-7 years of related experience (product line management, product merchandising).
  • Bachelor's Degree, Masters preferred or equivalent combination of education and experience.
  • People management experience preferred.
  • Robust working knowledge of the global Lifestyle footwear market.
  • Proven experience of critical thinking with regards to line building and product line management.
  • Clear and concise communicator with proven negotiation and influencing skills; easily adapts to needs of different audiences.
  • Forecasting and business planning experience and execution is crucial to success in this role.
  • Experience cultivating consumer insights and driving these insights to create thoughtful product briefs and brand buy-in.
  • Experience influencing cross-functional stakeholders in a matrixed environment; drive alignment between product, sales, and marketing.
  • Strong and growing business acumen - continuously evaluates competitors and the marketplace to creatively capitalize on market opportunities.
  • Experience independently developing project plans, with ability to see the big-picture, understand how each product fits into that picture, and communicate an impactful vision.
  • Experience resolving complex problems, with limited direction and guidance.
  • Strong presentation skills are a must. Comfortable presenting product and strategy to small and large audiences.
  • Excellent verbal and written communication skills.What We'll Give You
    • Competitive Pay and Bonuses - We've created a variety of competitive compensation programs to foster career development, reward success, and to show our employees just how much they're valued.
    • Financial Planning and Wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses, and invest in the future.
    • Time Away from Work - Sometimes we need time away to be with family, focus on our health, or just simply recharge. Our plans support our employees' needs to get out, get healthy, and come back stronger than ever.
    • Extras, Discounts, and Perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
    • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development.
    • Health and Wellness - There's nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.Individual pay will be determined by location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.Equal Employment Opportunity
      Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences, and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition, and all of the other beautiful parts of your identity.#LI-TU1About UsMore than Just a Footwear CompanyFrom our corporate offices to our global retail stores, there's a curious, independent spirit that's distinctively Deckers Brands. We're about giving people the freedom to pursue their passions. And we're committed to helping them succeed; to become their best selves. That's why we're about more than work, the 9 to 5 or daily grind. We're about opportunity - opportunity to create, to grow and to have an impact.As we work to become better at everything we do, how we better the world matters, too. Our products and brands are loved, no doubt about it. But the difference we make in people's lives begins with our people, right here at Deckers Brands. We're adventurous, spirited, unafraid of new challenges and willing to take chances. We are always ready to rally around a cause.
      
      Put simply, we want all of our people to thrive - to reach their full potential and have fun while doing it. Because in the end, Deckers thrives when our people thrive.
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