Technical SEO Manager
Posted on: November 26, 2022
Area: Performance Marketing
Department:US Marketing, eCommerce
Direct Reporting Line: Sr.Manager, SEO On-Site & Technical
100% Remote, PST time zone
Purpose & Overall Relevance for the Organization:
Excellence in organic search is one of the pillars of our overall
Digital Marketing strategy and is of vital importance for our site
traffic generation. The Manager, Technical SEO is a key member of
the eCommerce Performance Marketing team, responsible for driving
and optimizing our organic search activities. This position will
contribute to building and executing the adidas US SEO strategy, in
partnership with the Global SEO team, and will work with varied
internal stakeholders to ensure its successful implementation.
As the Technical SEO Manageryour role is to drive organic traffic
to eCom through technical SEO initiatives. You will work with the
broader SEO team to develop technical SEO strategies driven by
testing, search data, analysis, and will communicate the impact of
SEO projects to wider stakeholders.
Must haveExperience with SEO tools such as GSC, Keyword Planner,
Screaming Frog, Ahrefs, ContentKing, and Botify (and/or DeepCrawl,
OnCrawl) and experience with reporting tools such as Google
Analytics and Adobe Omniture. With 5 + years of experiene in
Key Responsibilities / Authorities:
Work with internal stakeholders to develop and action on scalable
technical SEO strategies that drive organic traffic growth.
Serve as the voice of Technical SEO for US and collaborate on
advancing SEO knowledge and consideration.
Work with product development teams to prioritize SEO tickets using
data and advise dev teams on impact of product releases on SEO.
Log file analysis, Google Search Console (GSC) audits and content
Identify and fix crawling or indexation issues, and develop page
Technical audits to improve page performance, Core Web Vitals, and
Measure and report results of SEO activities and projects and
communicate these to wider stakeholders.
Run SEO split tests to validate the impact of SEO changes and
Initiate SEO projects (relating to technical changes, content, UX,
PR, etc.) to grow a multimillion-dollar revenue channel by
addressing internal organization, technical and onsite
Be able to explain the impact of SEO on larger business
Use data to get SEO initiatives prioritized and resourced.
Work cross-functionally with global and market teams to create
synergies, address opportunities, and drive revenue.
Global Product Teams
Market Retail/DTC Partners
Global & Local eCom counterparts
Knowledge, Skills and Abilities:
Good communication skills, comfortable presenting in person and
Ability to efficiently work in a cross-functional organization and
be fluid. Ability to develop collaborative relationships with
stakeholders from digital and non-digital disciplines on all
Creative and energetic team player who has a passion for SEO.
Extremely analytical, data driven and a clear, independent
Experience with SEO tools such as GSC, Keyword Planner, Screaming
Frog, Ahrefs, ContentKing, and Botify (and/or DeepCrawl,
Experience with reporting tools such as Google Analytics and Adobe
Understanding of front-end web technologies, including HTML, CSS,
A technical skill set including applied knowledge of bot behavior
monitoring, server log analysis, modifying robots.txt, XML
sitemaps, understanding and developing canonical, noindexing and
cannibalization strategies, server- vs. client-side rendering, and
a mobile-first mindset.
Understanding of SEO split testing. Experience with SEO testing
platforms a plus.
Fluent English, both verbally and written.
Requisite Education and Experience / Minimum Qualifications:
5+ years of experience in technical SEO, in-house and/or at a
leading digital agency
University degree in the field of Business, Computer Science or
Basic experience with digital marketing in a brand environment
Basic experience work with Agile development teams
Experience in eCommerce environment a plus
Advanced computer skills with proven Excel experience
1-2 years of previous people management experience
1-2 years of vendor management experience
Keywords: Aquent, Portland , Technical SEO Manager, IT / Software / Systems , Portland, Oregon
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