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Technical SEO Manager

Company: Aquent
Location: Portland
Posted on: November 26, 2022

Job Description:

Area: Performance Marketing
Department:US Marketing, eCommerce
Direct Reporting Line: Sr.Manager, SEO On-Site & Technical

100% Remote, PST time zone


Purpose & Overall Relevance for the Organization:

Excellence in organic search is one of the pillars of our overall Digital Marketing strategy and is of vital importance for our site traffic generation. The Manager, Technical SEO is a key member of the eCommerce Performance Marketing team, responsible for driving and optimizing our organic search activities. This position will contribute to building and executing the adidas US SEO strategy, in partnership with the Global SEO team, and will work with varied internal stakeholders to ensure its successful implementation.
As the Technical SEO Manageryour role is to drive organic traffic to eCom through technical SEO initiatives. You will work with the broader SEO team to develop technical SEO strategies driven by testing, search data, analysis, and will communicate the impact of SEO projects to wider stakeholders.
Must haveExperience with SEO tools such as GSC, Keyword Planner, Screaming Frog, Ahrefs, ContentKing, and Botify (and/or DeepCrawl, OnCrawl) and experience with reporting tools such as Google Analytics and Adobe Omniture. With 5 + years of experiene in SEO


Key Responsibilities / Authorities:

Work with internal stakeholders to develop and action on scalable technical SEO strategies that drive organic traffic growth.
Serve as the voice of Technical SEO for US and collaborate on advancing SEO knowledge and consideration.
Work with product development teams to prioritize SEO tickets using data and advise dev teams on impact of product releases on SEO.
Log file analysis, Google Search Console (GSC) audits and content monitoring
Identify and fix crawling or indexation issues, and develop page cannibalization strategies.
Technical audits to improve page performance, Core Web Vitals, and site stability.
Measure and report results of SEO activities and projects and communicate these to wider stakeholders.
Run SEO split tests to validate the impact of SEO changes and initiatives.
Initiate SEO projects (relating to technical changes, content, UX, PR, etc.) to grow a multimillion-dollar revenue channel by addressing internal organization, technical and onsite elements.
Be able to explain the impact of SEO on larger business objectives.
Use data to get SEO initiatives prioritized and resourced.
Work cross-functionally with global and market teams to create synergies, address opportunities, and drive revenue.

Key Relationships:
Global Product Teams
Web Analytics
Consumer Experience
Market Retail/DTC Partners
Global & Local eCom counterparts
Vendors

Knowledge, Skills and Abilities:

Good communication skills, comfortable presenting in person and remotely.
Ability to efficiently work in a cross-functional organization and be fluid. Ability to develop collaborative relationships with stakeholders from digital and non-digital disciplines on all levels.
Creative and energetic team player who has a passion for SEO.
Extremely analytical, data driven and a clear, independent thinker.
Experience with SEO tools such as GSC, Keyword Planner, Screaming Frog, Ahrefs, ContentKing, and Botify (and/or DeepCrawl, OnCrawl).
Experience with reporting tools such as Google Analytics and Adobe Omniture.
Understanding of front-end web technologies, including HTML, CSS, JavaScript, and schema markup.
A technical skill set including applied knowledge of bot behavior monitoring, server log analysis, modifying robots.txt, XML sitemaps, understanding and developing canonical, noindexing and cannibalization strategies, server- vs. client-side rendering, and a mobile-first mindset.
Understanding of SEO split testing. Experience with SEO testing platforms a plus.
Fluent English, both verbally and written.


Requisite Education and Experience / Minimum Qualifications:

5+ years of experience in technical SEO, in-house and/or at a leading digital agency
University degree in the field of Business, Computer Science or equivalent
Basic experience with digital marketing in a brand environment
Basic experience work with Agile development teams
Experience in eCommerce environment a plus
Advanced computer skills with proven Excel experience
1-2 years of previous people management experience
1-2 years of vendor management experience

Keywords: Aquent, Portland , Technical SEO Manager, IT / Software / Systems , Portland, Oregon

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