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Principal Content Strategist

Company: SurveyMonkey
Location: Portland
Posted on: April 10, 2021

Job Description:

SurveyMonkey (Nasdaq: SVMK), is a leader in agile software solutions for customer experience, market research, and survey feedback. Our platform empowers more than 20 million active users to analyze and act on feedback from employees, customers, website and app users, and market research respondents. SurveyMonkey's products, enterprise solutions, and integrations enable more than 345,000 organizations to deliver better customer experiences, increase employee retention , and unlock growth and innovation. Ultimately, SurveyMonkey's vision is to raise the bar for human experiences by amplifying individual voices. More about our Brand Team The SurveyMonkey Brand group is made up of creative and customer-centric collaborators who help our organization solve its toughest challenges. We're looking for marketers who share our values: you are curious, have bold ideas, and you love data. What we're looking for SurveyMonkey is looking for a Principal Content Strategist to create full-funnel content strategies for account-based marketing (ABM) of our market research solutions. You'll work with partners to conceptualize and build ABM content programs for 3 vertical industries: financial services (investment institutions), B2C (CPG), and B2B (SaaS tech). You'll report into our Content Marketing team within the Brand group, and partner with demand generation, product marketing, sales, web, paid marketing, design, and others. We have big ABM goals and we're looking for an experienced content marketing strategist to develop compelling content for ABM engagement and conversions. You'll work with your demand generation partners and with the Principal Content Strategist responsible for top-of-funnel content, to develop and create content strategies for our vertical audiences. You'll do that by verticalizing and atomizing the supplied upper-funnel content for your specific audiences. You will

  • Create vertical content and derivative assets from research-backed upper-funnel content and other brand content. The content you'll create will include vertical ads for ABM, vertical landing pages, and content for ABM campaigns (e.g. direct mailers, outreach through SurveyMonkey executive team, etc.)
  • Help create the angle for ABM events (e.g. roundtables) and webinars, and create abstracts that align with our business story/campaign tie-in
  • Craft presentation outlines/angles for these engagements
  • Write content for third-party email spots and ad copy for placement in external media publications, targeted ads, and paid social
  • Develop content assets and email copy for ABM email nurture streams
  • Maintain an integrated editorial/campaign calendar across our 3 vertical markets You have
    • 5-7 years of experience in a content role supporting demand generation campaigns, including 1 or more years supporting ABM programs
    • An understanding of content marketing principles, especially the content journeys and formats that increase engagement and conversions
    • A journalistic and customer-centric approach to content marketing
    • The ability to understand our market research business goals for ABM and create supportive content journeys and experiences for our target audiences that engage, convert, and retain them
    • The ability to report on the impact and performance of your efforts, learn from them and improve
    • Familiarity and working knowledge of types of market research
    • Familiarity with our 3 vertical markets (financial services, B2B tech, and B2C CPG), and experience creating content for at least 1 of the 3
    • Comfortable with producing editorial copy and ad copy in equal measure
    • Comfortable with design and layout as you'll flow copy and images into provided designed templates What we offer our employees SurveyMonkey is a place where the curious come to grow. By advocating inclusion into our processes, policies, and culture for our 1,000+ employees across North America, Europe, and APAC, we're building a workplace where people of every background can excel. We've won multiple awards and received recognition for our forward-looking policies, including extended parental and bereavement leave, vendor benefits standards , and Take 4 sabbaticals. SurveyMonkey was recognized by Great Place to Work-- and FORTUNE as a top workplace in 2018 and 2019, and we have also won numerous awards as a leader in global survey software, including being named among CNBC's Disruptor 50 and the Forbes Cloud 100.-- Our commitment to an inclusive workplace SurveyMonkey is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.--Accommodations are available for applicants with disabilities. Learn more about our diversity, equity, and inclusion efforts--here. How did you first hear about SurveyMonkey? --*
      Please select Are you legally authorized to work in the United States for our Company? --*
      -- Do you now, or will you in the future, require sponsorship for employment visa status (e.g., H-1B visa status, etc.) to work legally for our Company in the United States? --*
      -- U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at SurveyMonkey are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Please select Are you Hispanic/Latino? Please select Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Please select Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
      • Autism
      • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
      • Blind or low vision
      • Cancer
      • Cardiovascular or heart disease
      • Celiac disease
      • Cerebral palsy
      • Deaf or hard of hearing
      • Depression or anxiety
      • Diabetes
      • Epilepsy
      • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
      • Intellectual disability
      • Missing limbs or partially missing limbs
      • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
      • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Disability Status Please select 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: SurveyMonkey, Portland , Principal Content Strategist, Other , Portland, Oregon

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