Conversion Rate Optimization Specialist (Remote)
Company: Fleetio
Location: Portland
Posted on: May 16, 2022
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Job Description:
Our ideal Conversion Rate Optimization (CRO) Specialist is a
middle-brained marketer who challenges the status quo and gamifies
experimentation. With a passion for demand generation and
systematic processes, this role will identify growth opportunities
across marketing channels and throughout the funnel, hypothesize
solutions, run experiments, analyze results and document repeatable
processes. If you love rapid experimentation and are ready to flex
both your creative and analytical muscles, this fast-moving role is
for you. Fleetio is a modern software platform that helps thousands
of organizations around the world manage a fleet. Transportation
technology is a hot market and we---re leading the charge, with
raving fans and hundreds of new inbound marketing-generated leads
every week. But we---ve only scratched the surface Be sure to
mention coffee in your application so we know you actually read
this. What you---ll be doing Design, run and manage A/B tests and
experiments to impact the top and middle of the funnel Strategize
and collaborate on demand generation campaigns to drive leads and
influence pipeline Run A/B and multivariate experiments to
continuously improve the performance of our marketing across
channels Build and test high-converting landing pages for a range
of campaigns including paid search, retargeting, content marketing
and more Deliver against target KPIs through continuous innovation,
testing and scaling of winning experiments Analyze and extract
marketing insights from various channels and analytics platforms
Document, automate and optimize experimentation processes and
growth loops What---s in it for you Ability to make a visible
impact on demand and revenue generation at a fast-growing
technology company. Be a part of an incredible, fun team of ---A---
players who go above and beyond to make Fleetio the successful,
high-growth company it is. We---re a customer-centric team with a
great product, excellent support, and countless happy customers.
Use the latest tools and techniques to grow a massive audience in a
global marketplace (customers in 70 countries) and a rapidly
changing industry (transportation). Work remotely or at our
Birmingham, AL HQ. Requirements 2 years of experience in demand
generation, growth marketing or digital marketing at a SaaS company
with a proven track record of creating tests that materially impact
KPIs Deep experience with A/B and multivariate testing to drive
lead generation and growth Strong creative and analytical mindset
and constant desire to optimize; lives and breathes CRO Has created
processes for generating, validating and prioritizing ideas;
including a ---fail fast--- mentality Expertise in testing and
landing page tools like VWO, Unbounce/LeadPages, etc. Experience
with analytics tools like Google Analytics, Marketo, SEMRush,
FullStory, Heap, etc. Strong working knowledge of paid advertising,
SEO and ABM Ability to creatively solve problems and question the
traditional way of thinking in order to find ways to grow Ability
to apply logical thinking in order to break complex problems into
their component parts Experience collaborating with copywriters and
designers to produce engaging tests, landing pages and
documentation Demonstrated ability to communicate data, results and
learnings to key stakeholders Solid project management skills,
including the ability to lead and collaborate with cross-functional
partners, prioritize high impact activities and keep complex
projects moving forward Experience in HTML, CSS and/or SQL is a
huge plus Benefits 100% health/dental coverage (50% coverage for
family) Vision insurance Incentive stock options 401(k) match of 4%
PTO - 4 weeks 8 company holidays 2 floating holidays Parental and
bonding leave Dependent care and medical FSA Short and long term
disability Community service funds Professional development funds
Health and wellness initiatives Mac laptop Monthly catered lunches
Fully stocked kitchen with tons of drinks & snacks Remote working
friendly since 2012 Fleetio provides equal employment opportunities
to all employees and applicants and prohibits discrimination and
harassment. We celebrate diversity and are committed to creating an
inclusive environment for all. All employment is decided on the
basis of qualifications, merit and business need. This application
is not intended to and does not create a contract or offer of
employment. Employment with Fleetio is at will. If you have a
disability or a special need that requires accommodation to fill
out the online application, please let us know by calling (205)
718-7500 or emailing recruitingfleetio.com.
Keywords: Fleetio, Portland , Conversion Rate Optimization Specialist (Remote), Other , Portland, Oregon
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