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Consumer Insights Analyst

Company: Fisher Investments
Location: Camas
Posted on: February 12, 2024

Job Description:

Are you passionate about learning what motivates people? Do you want to have a meaningful impact and help grow our global business? As a Consumer Insights Analyst, you will report to the Marketing Messaging and Insights Manager. You will use your expertise in consumer research, qualitative insights and quantitative data to help Fisher Investments connect with prospective clients and identify opportunities for our direct response and brand marketing across the world.

Develop your career and help make the investment universe a better place-apply today.

The Opportunity:

Join Fisher Investments' Marketing Consumer Research team and use your well-rounded experience in consumer learning and market research to help Fisher Investments understand prospective clients, so we can connect with them in new and meaningful ways. On this team, you will play a leading role in developing our marketing research strategy and identifying opportunities to enhance our global marketing programs.

It's time to take the next step in your career. Join a firm that invests in you while you help make the investment universe a better place.

The Day-to-Day:

  • Conduct a variety of research projects to influence marketing campaigns, determine audiences and help expand into new markets
  • Lead a variety of research projects, including surveys, media habits studies, concept testing, messaging research, CX/UX testing, audience segmentation, interviews, focus groups and more
  • Manage and oversee research projects from end-to-end: design research plans; write surveys, stimuli and interview guides; manage scheduling, recruiting and programming; and summarize and present research findings for partners and leadership
  • Use your expertise to lead and influence, helping improve processes, identify opportunities and enhance how our Global Marketing department uses consumer and market research
  • Develop meaningful relationships with your partners (CMO, Marketing VPs, legal and more) and external research partners
  • Manage budgets for research projects with vendors
    Your Qualifications:
    • 5+ years of experience in market research or related field
    • Experience in quantitative research and related platforms (ex: Qualtrics or similar)
    • Passion for understanding consumers and finding business opportunities by learning about their behaviors, pain points and needs
    • Desire to work in a collaborative environment, with opportunities to develop as a leader in your field
    • Effectively communicate with partners at all levels
      • $80,000-$100,000 base salary per year in the state of WA. New hires should expect to start at the lower end of the range depending on experience
      • Eligible for a discretionary bonus based on firm and individual performance
        Why Fisher Investments:

        We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:
        • 100% paid medical, dental and vision premiums for you and your qualifying dependents
        • A 50% 401(k) match, up to the IRS maximum
        • 20 days of PTO*, plus 10 paid holidays (*17 days of PTO and 3 days of sick time for California employees)
        • Family Support programs including 8 weeks Paid Primary Caregiver leave, adoption assistance and back-up child care

Keywords: Fisher Investments, Portland , Consumer Insights Analyst, Professions , Camas, Oregon

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